Project X

EVOLUTION OF A BRAND 2013 – 2016

As the world’s foremost provider of intelligent network solutions, Cisco is constantly challenging itself to invent new ways of engaging audiences through experiential branding. The below material is the result of this brand evolution.

 

My Role:  Concept, Art Direction, Design.

The Concept

The three primary colors represent the energy of the people that make things happen, and their core principles: Connect Everything, Innovate Everywhere, Benefit Everyone…Cisco is the epicenter where this energy is materialized.

Alternative Concepts

As part of the cisco GSX brand system, the below are concepts and explorations that did not make it but are worth sharing.

1

2

3

Pixel

PS Console

NEXT PROJECT