a cisco brand guide – 2014

Each year, Cisco pushes the innovation engine further with a continually innovative live experience (GSX) designed for a sales force of 30,000. It was my responsibility to set the goals and guidelines for Cisco GSX success. 


My Role:  Concept, Art Direction, and Design.

The Core Element

The forward slash character from the event logo used as the main graphic element

Color and Background Themes


Print Material Layout Concepts
The theme for illustrations and print materials were based on the Greatest achievements of human history

Please Note: All Logos and tagline were removed for corporate privacy reasons

Illustrations and Vector Assets 
Inspired by the greatest man’s kind achievements


UI System Explorations